Thursday, September 20, 2007 

The History of the Logo

I wrote a previous article simply titled The Anatomy of a Logo, I am writing this article as part two of the previous article. The Anatomy of a Logo content dealt with the more historical chain of events, but with this article Im going to take a different approach. The History of the Logo will provide informative tidbits, such as the inspiration behind some of the more vintage Logos in history I hope you enjoy. Different and often weird situations have inspired and led to creation of the world's most famous logos. One thing these famous logos have in common is that they strive to be different and distinct. There have been changes to these logos but most of them have been evolutionary in nature than sudden. The logos that have changed over the years show a trend towards being simplistic and 'leaner' than their earlier versions - possibly a change to reflect changing (and faster) lifestyles. For example, the Michelin man - the logo (cum mascot) of the French tire company Michelin develops an amiable feeling towards the company with the use of a human character.

Did you know Nike's swoosh was done by accounting class teacher cum freelancer at Nike called Caroline for only $35! At the turn of the century, 3M was more concerned about its survival than it was about a logo. The young abrasives company was comfortable in its descriptor..."Minnesota Mining & Manufacturing Company." The first logo was churned out in 1906 with the current logo designed as recently in 1978. The blue and white parts of a circle are present in the BMWs logo that we see on its automobiles. The origin of this dates back to the 1st world war when, the fighter planes had their propellers painted by the company in blue and white so that the pilots could see through them. This inspired the design that we see on BMWs cars. Named after the founder Adolf (Adi) Dasler, the Adidas logo has a triangle cut into three pieces. The three pieces reportedly represent his three sons!

The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge. AT&T use of the globe symbol symbolizes a world circled by electronic communications. Specifically, the symbol is made up of very carefully delineated "highlight" and "shadow" elements. As a result, the symbol may be reproduced to give the impression of a three-dimensional sphere illuminated from a distant source.The Coca-Cola script was designed by an amateur, Frank Robinson, the fledgling company's bookkeeper. He devised both the Spencerian script and the brilliantly concise words beneath: "Delicious and Refreshing."

The bottle is among the most recognizable icons in the world, a design that has come to symbolize the youthful exuberance of America. Countless variations have been released over the decades, but the enduring classic is the curved vessel designed by the Root Glass Company of Terre Haute, Indiana, and introduced in 1915. A Coca-Cola dispenser was later designed by Raymond Loewy. The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968. The visual simplicity of the Sony logo is pivotal to its design. Easy to understand and pronounce, the name is readable in any language and immediately recognizable. The name derives from the Latin sonus, meaning 'sound'. The design of the logo has been modified only minimally since 1957, when the strokes of the letters were lighter and the word itself more expanded. The version shown here is from 1973; it has remained the same since then.

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Danger - Creating Your Own Online Web Site, Part I

So many people, including online business owners, choose to create a website which is designed in hopes of informing others about different things. Too many people however, create these websites with big plans to continue updating them and really work hard at providing information that is helpful to others, then when it comes right down to it they do not put forth the effort and time that it takes to keep this thing going, which turns into just having a big waste of space and loss of money for the cost of having it.

It is very unfortunate that anybody would create a website, only for it to just sit there at idle, with nobody ever even viewing it because of it never being updated and not having enough valuable and helpful information throughout it to keep anyone's attention. With a small online business it is really important to get the word out about your online business but if you decide to create a website in hopes of attracting customers you had better be prepared to either hire someone to keep this website up and running for you properly or you will have to do it all by yourself.

Chances are, you will not be able to find the time to keep it up and running efficiently, therefore causing you to spend money that is just unnecessary and disappointing many viewers that might have popped in thinking that it would really be cool.

Just be careful that you know what you are getting into with your first web site!

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Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.

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Spice Up Your Sex Life With Pheromone

You know, I never believed in aphrodisiacs.

Given the fact that Ive been married for a good number of years now, and no amount of chocolates and oysters and what-have-yous managed to convince my wife to try, uhm, something new when it comes to sexual explorations youd know where Im coming from.

Hence, I always believed that aphrodisiacs were urban myths concocted by people who are either hopelessly optimistic or downright delusional. In the real world my real world, at least aphrodisiacs are empty boxes of false promises.

But boy, was I wrong!

Long have I heard about Pheromones and their rather amazing effects on human sexual relations, but I always grouped them with aphrodisiacs, that is, works of fiction rather than tales of facts. This, despite the growing popularity of Pheromones among my network of friends. Though some of them often mispronounce and misspell it as Phermones, they nonetheless have an idea on what its about.

Pheromone is a chemical that is produced by animals to convey certain primal messages that elicit an equally primal response. Of course, there is nothing more primal than sex. Pheromone was first observed in female silk worms which secreted Pheromones to attract the males of their specie come mating time. It has been well documented in many insects since then, and in due time, scientists have observed the same in mammals.

Pheromones serve as sexual attractants. They have a distinct smell that appeals to the most basic of instincts, particularly those of the opposite sex within the same specie.

It was only in 1986 when a group of Philadelphia scientists discovered the presence of Pheromones in humans. Women produce them, and this makes men approach them with much fervor and longing. Men produce them as well, and this results in building a connection with the females of our specie.

The problem is, Pheromone production varies from subject to subject. While some may possess an abundance of this, well, hormone of desire, others seem to suffer from a shortage of the same.

The solution?

Human Pheromone has been cultivated and perfectly integrated with oil, cologne and perfume. Since Pheromone appeals to the sense of smell, what better way to carry it than through a variety of scents?

Billy Bob, a college buddy of mine, was the first one who ordered those simply packaged bottles of Pheromone (which he still insists to this very date should be spelt as Phermone) perfume.

Within a week after his initial purchase, Billy Bob excitedly told us about his findings.

It freakin worked! I remember him screaming. My wifes not freakin frigid after all! he added, still with the same enlivened delight.

I was still hesitant about Pheromone perfume, Pheromone cologne, Pheromone oil and the likes at that time, but another buddy of ours, Paul, followed Billy Bobs cue and took the plunge. Now, Paul is quite a character. Hes not afraid to try anything. Being that hes gay, he wanted to find out if female Pheromone would make him more attractive to guys.

Guess what?

He tried it out during his vacation in Phuket, Thailand, and he claimed that he had the time of his life. If you know what I mean, he coyly added.

With two of my friends claiming the exact, same thing, I shared this knowledge to my wife. To my surprise, she knew more about it than I did. Turns out that her cousin Beth, who has long endured the fear of a possible divorce, has been hailing Pheromone as the savior of her marriage. According to Beth, her husband became more adventurously amorous ever since she started wearing Pheromone perfume.

I have read about the love potion of Eros in mythological stories. I have read about love potions in Wiccan lore. I have seen so many movies from my youth involving love potions of every kind. I have always associated love potions with fiction. And I was never going to accept such as a fact not in its original form in myths of yore, and not in what seems to be its present incarnation in Pheromone perfumes, colognes oils and the likes.

But when my wife started wearing it.

Well, suffice to say, no amount of testimonials would appease anyones doubts when it comes to something as seemingly magical alternative like Pheromone, or Phermone as many people call it.

But youre missing out on some grand things if you dont want to give it a try, I could tell you that much.

My recommendation: try it. Most establishments offering this sexual attractant offer a money back guarantee, after all. You have nothing to lose

and a whole new world of pleasure to gain.

Fair gamble, isnt it?

For me, though? Who needs Viagra when my wifes Pheromones are inviting me to come get some!

Ty Gonzales swears that Pheromone perfume and cologne can drastically change your sex life! Visit his site at http://www.pheremonescents.blogspot.com for the most affordable Pheromone products available.

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